Ok, so now we know the perceived pros and the cons, here’s what you should do instead:
If you’re just selling one product or service you can get a website professionally built, SEO optimised and mobile responsive for less than £300. Check out our one pagers: StudioSo and Hey Gorgeous!
You’ll be able to have your very own web address (URL), all your styling and branding will be just that - yours, and it’s the best way to have a super stylish presence, showing your audience that you mean business.
All our Simply Sites websites are designed to grow with your business so when you’re ready to introduce new products or services, the website will be ready to grow with you.
Connect your website to mailing software.
Lots of mailing software is free for email lists of under 2k subscribers and they’re a handy way of organising who’s shown interest in what product/service and a great way to keep in touch with people.
If people aren’t quite ready to buy from you but are ready to pop their email details in to keep in touch, then a weekly email dropping into their inbox can help them build trust and choose you when they’re ready.
Mailing software also helps keep you compliant with the GDPR regulations, with a nifty unsubscribe link in the footer.
The busier you become, the easier it is to drop the ball on things and busy = good as it also = growth, but dropping the ball isn’t great and is going to have you feeling like you’re chasing your tail.
There are all sorts of processes you can automate on your website - whether you have people purchase through the website and redirect to a thank you page with links for the next steps (this is how our Simply Sites buying process works), or whether you have a certain page open when they click a button, or more information pop up in a modal, the choices are limitless.
You can also use automation outside of your website, with your mailing software - for example when you join our mailing list, you get an automated email saying ‘welcome to our world of websites’ and more information about us.
The more you have automated, the less likely you are to drop the ball and the more time you’ll have available to do other things, besides your work.
Use your website to promote other products and services.
Whether you have more than one product or service, or you have a business partnership you’d like to promote, you can do all of this from your website. If you link to an external website, it helps with your SEO (Google ranking) and if you link to something internally on your website - say another product or service, it also helps with your Google ranking. In a nutshell, Google likes links. Not just any links though, proper ones which relate to your business.